grant-enhance-online-trading-presence

Grant of €2,500 to enhance your online trading presence

Having an online presence is one of the most important things you can do for your business in this modern age. If you can’t be found online, then you don’t exist to a lot of potential customers. A website can open up a whole world of opportunities to enhance your current business model, such as hugely expanding your customer visibility and geographic market.

I would like to draw your attention to a government backed scheme available to SMEs to give them an opportunity to enhance their online trading presence.  The Trading Online Voucher (TOV) scheme offers small businesses and retailers the opportunity to apply for match funding to the maximum value of €2,500 to develop and improve their online trading presence.

Online spending in Ireland is growing at a rate of 16% per annum and the digital economy in Ireland set to grow to €21 billion by 2020. Today Irish consumers spend around €700,000 per hour, 24 hours a day online. Yet only 23% of Irish SMEs are currently trading online in any meaningful way. This scheme offers small businesses a chance to get financial support and to access expertise they need to develop and engage online customers.

The TOVs can be used for:

  • The development or upgrade of an e-commerce website such as implementing online payments or booking systems;
  • Purchase of Internet related software;
  • Online advertising;
  • Development of an app;
  • Implementation of a digital marketing strategy;
  • Consultation with ICT experts for early stage adopters of online strategy;
  • Training/skills development specifically to establish and manage an online trading activity;
  • Photography

The scheme is open to businesses that are trading for over 12 months, have a limited online trading presence, less than 10 employees and a turnover less than €2 million.  Vouchers will be available to a maximum value of €2,500 or 50% eligible expenditure (exclusive of VAT), whichever is the lesser.

If you have a business that would benefit from an enhanced online presence and marketplace, this is something you should give your serious attention to.  The Local Enterprise Offices that manage the scheme invite applications before a deadline date so it is important to give this matter your consideration sooner rather than later.  If this is something you might be interested in learning more about, please feel free to get in touch for more details.

About the Author

Kevin